Search is undergoing the biggest transformation since the birth of Google. Traditional ranking-based search is being replaced by AI-generated answers, summaries, and recommendations. As a result, businesses must now adapt to new systems such as Generative Engine Optimization , GEO optimisation, and Generative search optimization to stay relevant. Thatware LLP is at the forefront of this evolution, helping brands secure visibility where AI engines decide what users see. Why Tr