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Over the past few years, Google’s systems have undergone major transformations—Search Generative Experience (SGE), E-E-A-T elevation, Core Updates tightening spam filters, and user-behaviour-driven ranking signals have reshaped how visibility works. This means: SEO is no longer just keyword placement—it’s predictive optimization. Content needs deeper semantic alignment with search intent. Backlinks now depend heavily on authenticity, brand presence, and context. Technical SEO