“ Is SEO dead? ” This question has become increasingly common as AI-powered search engines, generative answers, and zero-click results reshape how users find information online. With constant algorithm updates and emerging technologies like ChatGPT, Google SGE, and voice assistants, it’s understandable why many businesses feel uncertain about the future of SEO. However, the truth is clear: SEO is not dead — it has evolved . At ThatWare LLP, we view SEO as a living discipline