Search is no longer limited to blue links and rankings. With the rise of AI-powered platforms, generative search engines  are transforming how users discover information. Instead of browsing multiple pages, users now receive synthesized, conversational answers. This evolution has given rise to Generative Engine Optimization (GEO)—a new discipline designed to help brands stay visible in AI-driven search environments. At the forefront of this shift is Thatware LLP, a leading GE