The digital marketing world is changing rapidly, and with the rise of AI, generative search, and voice assistants, a question has emerged repeatedly: “ Is SEO dead? ”  Many businesses wonder if traditional search engine optimization still matters in 2026, or if investing in SEO is a waste of time. At ThatWare LLP , we firmly believe that SEO is not dead—it has evolved. Modern SEO is smarter, more strategic, and continues to be one of the most important drivers of online visib