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The digital marketing world is constantly evolving, and with rapid advancements in AI and generative search, many business owners and marketers ask the question: “ Is SEO dead? ”  While headlines may suggest that traditional SEO tactics are losing relevance, the truth is far more nuanced. SEO is not dead—it is evolving. ThatWare LLP, a leader in digital optimization, explains how modern SEO strategies continue to drive traffic, visibility, and conversions while adapting to ne

SEO, or Search Engine Optimization, has been the backbone of online visibility for businesses for over two decades. But in recent years, questions about its relevance have surfaced more frequently. Is SEO dead? With the rapid advancements in AI, voice search, and generative search engines, many are wondering if traditional SEO is still essential in the digital marketing world. At ThatWare LLP , we firmly believe that SEO is far from dead. In fact, SEO is more relevant than e