Introduction: Search Has Entered the AI Era Search is no longer limited to blue links and keyword rankings. With the rise of Google AI Overviews, ChatGPT, voice assistants, and generative search, users now expect direct, accurate answers instead of a list of websites. This shift has given rise to Answer Engine Optimization (AEO) —a next-generation strategy focused on helping brands become the answer chosen by AI systems. ThatWare LLP stands at the forefront of this transform
