The digital marketing world is constantly evolving, and with rapid advancements in AI and generative search, many business owners and marketers ask the question: “ Is SEO dead? ” While headlines may suggest that traditional SEO tactics are losing relevance, the truth is far more nuanced. SEO is not dead—it is evolving. ThatWare LLP, a leader in digital optimization, explains how modern SEO strategies continue to drive traffic, visibility, and conversions while adapting to ne
