Every few years, the same question resurfaces across marketing forums, social media, and business discussions — “Is SEO dead?” With the rise of AI tools, voice search, zero-click results, and generative search engines, many assume traditional SEO has lost its relevance. The short answer is no — SEO is not dead . However, it has evolved dramatically , and businesses that fail to adapt are the ones struggling. At ThatwareLLP , we view SEO not as a fading tactic, but as a cont
